Sustainability is an emerging societal trend. At its core, sustainability results from the services ecosystems provide with respect to the efficient production of resources and elimination of waste. Although biodiversity is necessary for the efficient provisioning ecosystem services, biodiversity has received less attention in sustainability discussions than other aspects of ecosystem services like carbon sequestration and water cycling. We use a combination of surveys, text mining, and big data analyses to study how businesses and individuals consider biodiversity when producing and consuming particular products.